Services

TikTok & Content Creation

TikTok Advertising Strategy: Tailor a TikTok Advertising Strategy aligned with your brand's unique guidelines. Integrate Influencer Spark ads and organic brand content to maximize impact.
Audience Discovery & Scaling: Identify and test profitable audiences, scaling campaigns for a lucrative Return on Ad Spend (ROA).
Custom Content Creation: Craft content tailored to each brand's digital marketing requirements. Provide creative direction to capture compelling content, ensuring it yields maximum ROA for our clients.

Managing Email Marketing

Email Campaign Strategy: Collaborate with your team to formulate a dynamic email campaign strategy based on inventory, holidays, promotions, and creative concepts.
Weekly Email Campaigns: Execute 1-2 email campaigns per week, aligning with the established strategy for maximum effectiveness.
Creative List Building: Develop creative concepts aimed at capturing more emails and expanding lists and segments.
Email Flow Optimization: Monitor and enhance existing email flows, including abandon cart and welcome series. Introduce new flows as needed.
A/B Testing: Conduct A/B tests on flows to ensure optimal results and refine strategies accordingly.
Competitor Analysis: Keep a watchful eye on competitors, conducting a thorough analysis to ensure alignment with industry standards.
Monthly Reporting: Deliver comprehensive monthly reports detailing efforts, results, and intentions for the upcoming month.

Facebook/ Instagram Marketing

Advertising Funnel: Craft a personalized 3-5 phase Facebook/Instagram advertising funnel to boost overall brand awareness, capture new emails, and drive increased conversions.
Ad Account Success: Optimize your existing ad account for success. Analyze key metrics, ensure pixel accuracy, and set up additional tracking events for insights. Enhance and expand your current structure for optimal performance.
Competitor Analysis: Deliver a comprehensive competitor analysis report, providing deep insights into industry standards for marketing, branding, and messaging to inform your strategic decisions.
Audience Discovery & Testing: Research and test potential new audiences. Evaluate the effectiveness of different creatives and messaging to identify the most successful approaches.
Ad Creation: Develop compelling ad creatives and copy, ensuring brand approval before deployment.
Management & Scaling: Strategically determine the right time to scale, transition to manual bidding for cost efficiency, and create lookalike audiences for effective expansion.
Bi-Weekly Reporting: Provide insightful bi-weekly reports detailing the previous weeks' results and outline plans for the upcoming weeks. Keep you informed and engaged in the ongoing progress.

Marketing Consulting Services

Key Features My Facebook/Instagram Marketing Report:

Introducing my comprehensive Digital Marketing Report tailored for brands and businesses. Whether your brand is navigating a marketing challenge or taking its first steps, my custom 30-50 page report is designed to equip your brand for success. Your hard work in building your brand deserves to be recognized and yield results, and I'm here to assist!

Competitor Research:

In-depth analysis of leading competitors, including a review of their advertising, newsletter sign-ups, and website audits. This insights-driven approach helps understand market dynamics, industry language, and best practices to ensure your brand stays ahead.

Social Media Audit:

A comprehensive report on your brand's social media presence, offering improvement suggestions, creative campaign ideas, influencer research, and current tactics to cultivate and sustain an engaged following across all platforms.

Website Audit:

Thorough evaluation of your website from a marketing perspective, with recommendations for optimization aligned with your ultimate goals. This includes SEO analysis and competitive suggestions to enhance your online presence.

Branding + SEO:

Crafting a cohesive brand identity across all platforms, focusing on your brand's mission, trust-building, messaging, advertising language, and leaving a lasting impression. The strategy aims to improve your brand's overall SEO, ensuring a stable and enhanced online presence.

Full Custom Facebook/Instagram Advertising Strategy:

A detailed step-by-step strategy encompassing audience determination, a custom 3-5 phase funnel strategy for brand awareness, email captures, and significant conversions/leads.
Setup of your ad account for success, including a thorough understanding of metrics analysis, proper pixel installation, and tracking setup for successful tactics.
Audience discovery and testing, researching new audiences and determining effective creative copy and messaging.
Development of a custom 3-5 phase advertising funnel capturing new emails, building awareness, and increasing conversions. Testing variables, determining scaling opportunities, and optimizing for cost efficiency.

Let's elevate your brand together!"